Thursday, February 20, 2014

A Crafty Look at Miller Fortune

For a lot of people shopping for beer can be just like trying to find something to watch on Netflix. You go in looking for something new and exciting but after 10 minutes of looking you choose something that's safe, familiar or nothing at all. The purpose of this blog will be to help inform you what is out there and if it is worth your consideration. That being said you may not always agree with the opinions in this blog but if they lead you into finding something you like, then I feel I've done my job.

Since this is a brand new blog, I've decided to start it off with a brand new beer whose advertising display is currently taking up plenty of space in my local beer isles. That beer is Miller Fortune. Now starting a beer blog off with a famous brewery like Miller is not exactly the adventurous start one might expect. But my interest was peaked by a major brewery trying to market a Bourbon style Golden Lager and I can't imagine I am the only one.

For the past few years beer giants like Budweiser, Miller and Coors have tried to keep up with the public's growing interest in Microbreweries and with mixed results they have tried to diversify their lineup by brewing beers that cater to the microbrew crowd. And for every success story like Coors' Blue Moon, there is a failure like Budweiser American Ale. As I stared at the giant display I wondered which side of the coin Miller Fortune would fall on. After tasting it, I unfortunately think it's going to be the latter. Although, that is not to say that Miller Fortune is a horrible beer.

After pouring from a cool-looking 12 oz bottle, Miller Fortune displays a clear amber color with a thin white head. The aroma is sweet with a hint of corn and for a brief moment actually reminded me of bourbon. But unfortunately upon tasting there is no bourbon in the flavor, just the familiar cheap Miller flavor we have all come to expect over the years. But before I could completely write this beer off something surprising happened and the beer finished with a very nice caramel sweetness that tries its hardest to momentarily to make you forget you're drinking something that's average at best.

On the plus side, what Miller Fortune may lack in overall flavor it makes up for in drinkability. The beer is surprisingly smooth and boasts a rather strong 6.9% ABV which it's pleasant aftertaste hides quite well. Basically what I am saying is if someone handed it to you at a party you'd enjoy it but forget about it the moment the bottle was empty. And with that being said, at 7 dollars a six pack your money is better spent else where.

Overall: I'd rate this beer 4.5 out of 10. It's basically Miller Genuine Draft with a higher alcohol content and a better aftertaste.




To discuss this column or all things beer follow me on Twitter at @ACraftyLook.

Thanks for reading. Sláinte!

1 comment:

  1. You did a great job on this! Very concise and informative!

    ReplyDelete